If your web site--you have a web site, right?--isn't sufficiently slick or otherwise compelling, you may risk being spurned by those bright new college graduate whom you want so desperately to hire. In a survey conducted by Jobtrak.com (www.jobtrak.com), a leading online job listing service, some 75 percent of students polled say employer web sites are important in their decision to apply for a job. Jim Case, director of career planning at California State University, Fullerton, says that "students want to know how an employer presents itself, details about job opportunities, and long-term growth prospects of an organization. Web sites are expected to provide this, as well as a window into the organizational structure of an employer." Jobtrak says web sites have thoroughly replaced company brochures and annual reports as the main vehicle students use to research and decide whether or not to interview at a company." Better have some students check out your Internet presence and if it's not up to their snuff, do remember it's a buyer's market, and the applicant is the buyer.

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