NEW LISTS
BLUE MOUNTAIN
Selling housewares and personal-care products, the Blue Mountain catalog has 50,000 buyers on its housefile. Customers spend an average of $32 an order on such products as the Universal Telephone Amplifier and the Magnetic Knee Brace. Buyers, who are on average older than 50, have an average household income of $35,000.
Cost: $95/M
Selects: state, SCF, zip, gender, dollar amount, product, credit card, monthly buyers
Contact: Walter Karl, 845-620-0700, ext. 7035 or visit www.walterkarl.infousa.com
TOP USA CORP.
A cataloger selling premiums, incentives, and business gifts, Top USA has nearly 96,000 buyers and requesters on its housefile.
Cost: $100/M
Selects: state, SCF, zip, gender, SIC code, maximum per company, recency
Contact: MeritDirect, 914-368-1000 or visit www.meritdirect.com
BUSINESS POWER SOURCE SMALL-BUSINESS OWNERS
More than 4.16 million small-business owners are represented on this compiled file.
Cost: $88/M
Selects: state, SCF, zip, carrier route, SIC, gender, sales volume, minority owned, year started, cottage industry, number of employees, telephone number, fax number, franchise, headquarter/branch, import/export, job function
Contact: MKTG Services, 215-968-5020 ext. 319 or visit www.mktgservices.com
QUALITY AND ENVIRONMENTAL SERVICES CORPORATE BUYERS
The more than 45,000 quality management professionals, environmental management professionals, and occupational health and safety managers on this file have purchased certifications for ISO 9000, ISO 14001, OHSAS 18001, or a related business standard.
Cost: $150/M
Selects: state, SCF, zip, SIC code, number of employees
Contact: Direct Media, 203-532-2458 or visit www.directmedia.com
HOMELAND DEFENSE JOURNAL
Nearly 25,000 government officials and senior business executives subscribe to Homeland Defense Journal, which covers all the technologies, solutions, and issues involving homeland security.
Cost: $150/M
Selects: geographic, gender, industry, job title, telephone, e-mail
Contact: Edith Roman Associates, 845-620-9000 or visit www.edithroman.com
ACTING THEIR AGE
The more than 10.8 million consumers on this file have responded to a variety of category-specific online offers. The names have been double-verified and overlaid with additional demographic data and mail order buyer information.
Cost: $70/M
Selects: geographic, zip+4, gender, age range, exact age, income, product category, homeowner, phone number, ethnicity, three-month buyers, one-month buyers
Contact: Adrea Rubin Management, 646-487-3783 or visit www.adrearubin.com
CHURCH LEADERS AND DECISION MAKERS
The more than 227,000 church leaders on this file have responded to and purchased from the Ministry Values for Growing Churches card deck, which mails four to six times a year.
Cost: $90/M
Selects: state, SCF, zip, denomination, size, recency
Contact: Mail Marketing, 201-750-3222 or visit www.mailmkt.com
AMERICA'S JEWELRY BUYERS
This database consists of more than 742,000 mail order buyers of fine jewelry, costume jewelry, watches, and related accessories.
Cost: $70/M, one-time use; $140/M, one-year
Selects: state, SCF, zip, gender, age, credit-card user, income, occupation, presence of children, home value, ethnicity, marital status, hobbies, diet concerns, travel habits, investments, computer owners, pet owners
Contact: Dunhill International List Co., 800-386-4455 or visit www.dunhills.com
KITCHEN & COOK
More than 28,000 culinary enthusiasts subscribe to the Kitchen & Cook newsletter from the Culinary Institute of America.
Cost: $100/M
Selects: SCF, state, zip, gender
Contact: RMI Direct Marketing, 203-798-0448 or visit www.rmidirect.com
REGISTERED NURSES CONSUMER ENHANCED MASTERFILE
This file of more than 3.4 million registered nurses has been enhanced with Acxiom's Infobase consumer demographic data.
Cost: $65/M
Selects: geography, gender, age, income, presence of children, child age, child gender, number of children, religion, ethnicity, mail order buyers, job title, lifestyle
Contact: Lake Group Media, 914-925-2476 or visit www.lakegroupmedia.com
ARCHITECTS
More than 95,000 architects are available on this compiled file. The architects, 80% of whom are male, have an average income of $75,000. Home addresses are available for nearly 78,000, with business addresses available for the rest.
Cost: $80/M
Selects: state, SCF, zip, gender, recency
Contact: Leon Henry, 914-285-3456 or visit www.leonhenryinc.com
BUSINESS EXECUTIVE MASTERFILE
Nearly 3.6 million executives appear on this file, which has been sourced from business directories.
Cost: $72/M
Selects: state, SCF, zip, gender, SIC, job function, number of employees, URL, Website, headquarter/branch, phone number, fax number, stock exchange
Contact: Infocore, 760-607-2500 or visit www.infocoreinc.com
PERSONNEL CONCEPTS HUMAN RESOURCE BUYERS E-MAIL MASTERFILE
The more than 19,000 e-mail subscribers on this list are workers at small and midsize businesses who have purchased labor-law posters, compliance manuals, employee notification systems, and other human-resources products from Personnel Concepts. Seventy percent of the companies have fewer than 20 employees.
Cost: $250/M
Selects: state, SCF, zip, SIC, number of employees
Contact: MeritDirect, 914-368-1000 or visit www.meritdirect.com
NEW MANAGEMENT
TENDER HEART TREASURES
More than 132,000 gift-givers and other consumers have purchased from cataloger Tender Heart Treasures. Customers spent an average of $50 an order on home accents, seasonal items, and gifts. Buyers are primarily 35-45 years old, with a median income of $55,000.
Cost: $100/M
Selects: state, SCF, zip, zip+4, gender, dollar amount, children by age, computer owners, pet owners, music buyers by type, direct mail magazine and book subscribers/buyers, six-month buyers, three-month buyers
Contact: Mokrynski & Associates, 201-487-8181 ext. 627 or visit www.mokrynski.com
WOODHAVEN
A catalogers of woodworking tools and accessories, Woodhaven has more than 6,800 12-month buyers and inquirers. Customers have a median age of 56 and a median household income of $76,000; they spend an average of $180 an order.
Cost: $90/M
Selects: state, SCF, gender
Contact: Names and Addresses, 847-465-1500 or visit www.nai.biz
KOVELS ON ANTIQUES AND COLLECTIBLES
The nearly 75,000 subscribers to Kovels on Antiques and Collectibles pay $27 a year for the monthly newsletter. Customers, 67% of whom are female, have an average age of 57 and an average household income of $55,000.
Cost: $100/M
Selects: state, SCF, zip, gender, source, three-month subscribers, one-month subscribers
Contact: Mal Dunn Associates, 845-278-1200 ext. 342 or visit www.maldunn.com
OLD HOUSE JOURNAL
A magazine with how-to articles on the restoration and preservation of homes, Old House Journal has nearly 74,000 subscribers, both professionals and homeowners.
Cost: $100/M
Selects: state, SCF, zip, gender, source, paid, long-term subs, Nielsen, 12-month subscribers, six-month subscribers, three-month subscribers
Contact: The Information Refinery, 800-529-9020 or visit www.inforefinery.com
AIRGUIDE ONLINE
A print magazine and online newsletter for frequent flyers, Airguide has 40,000 consumer opt-in e-mail addresses and 80,000 business opt-in e-mail addresses on its file. Readers, 85% of whom are male, have an average age of 43; 70% take business trips primarily to Europe and North America; 40% take business trips to Asia, the Middle East, and Africa.
Cost: $164/M, consumer e-mails; $290/M, business e-mails
Selects: title, industry
Contact: Walter Karl, 646-336-4153 or visit www.wkinteractive.com
INSERT MEDIA
EASTBAY PACKAGE INSERTS
A catalog selling athletic shoes and gear, Eastbay ships 3 million packages a year. Customers, 70% of whom are male, are primarily 14-34 years old. They have an average household income of $68,000 and spend an average of $110 an order.
Cost: $65/M
Contact: Zed Marketing Group, 405-348-8145 or visit www.zedmarketinggroup.com
COLLEGE STUDENT SHOPPING BAG INSERTS
Offers can be inserted into college bookstore shopping bags reaching 8 million students during the winter 2004 term. Six inserts are allowed per bag, and product category exclusivity is included.
Cost: $25/M
Selects: geographic location, school name, two-year vs. four-year school, enrollment size
Contact: Uniflex College Bag Advertising, 866-730-0341
JOURNAL OF LONGEVITY PACKAGE INSERTS
A monthly magazine focused on preventive and alternative medicine, Journal of Longevity also sells nutrients and other healthcare supplements, shipping 720,000 packages a year.
Cost: $65/M
Contact: Leon Henry, 914-285-3456 or visit www.leonhenryinc.com
Send listings information to: Margery Weinstein, Catalog Age magazine, 11 River Bend Drive South, P.O. Box 4242 Stamford, CT 06907-0242 or to mweinstein@primediabusiness.com
COPYRIGHT 2004 PRIMEDIA Business Magazines & Media Inc. All rights reserved.
COPYRIGHT 2004 Gale Group
