NEW LISTS
A LA ZING
More than 38,000 consumers have bought ready-made frozen meals from direct marketer A La Zing during the past 12 months. Customers spent an average of $75 an order.
Cost: $110/M
Selects: state, SCF, zip, gender, multibuyers, dollar amount, six-month buyers, three-month buyers, one-month buyers
Contact: Direct Media, 203-532-1000 or visit www.directmedia.com
3RIVERS ARCHERY
During the past year more than 15,000 archery enthusiasts have purchased from cataloger 3Rivers Archery. Customers spent an average of $105 an order on bows, arrows, apparel, and other items related to the sport.
Cost: $110/M
Selects: state, SCF, zip, six-month buyers
Contact: Chilcutt Direct Marketing, 405-478-7245 or visit www.cdmlist.com
EXCLUSIVELY EQUINE
Nearly 40,000 horse enthusiasts have purchased horse-themed books, videos, and gifts from the Exclusively Equine catalog and Website. Buyers have an average age of over 50 and an average household income of more than $250,000.
Cost: $100/M
Selects: state, SCF, zip, gender, dollar amount
Contact: Mail Marketing, 201-750-3222 or visit www.mailmkt.com
QUILTING BUYERS FROM HERRSCHNERS
Nearly 17,000 quilting enthusiasts have bought fabrics, patterns, books, and other quilting products from Herrschners' specialty quilting catalog.
Cost: $95/M
Selects: state, SCF, zip, six-month buyers
Contact: Rubin Response Management Services, 847-619-9800 or visit www.rubinresponse.com
PATIO PACIFIC PET DOOR CATALOG
Nearly 19,000 pet owners have purchased pet doors from the Patio Pacific catalog during the past 12 months. Customers, 56% of whom are women, spent an average of $140 an order.
Cost: $90/M
Selects: state, SCF, zip, zip+4, gender, age, income, six-month buyers
Contact: Midwest Direct Marketing, 913-686-2220
AMTOWER'S GOVERNMENT EXPRESS E-MAIL DATABASE
Nearly 353,000 executives at companies that do business with federal, state, or local governments are on the Government Express e-mail file. GovernmentExpress.com is a free Web resource from Amtower and Co. for companies trying to sell to the government; the Government Express eNews newsletter is received primarily by small businesses.
Cost: $250/M
Selects: state, SCF, zip, agency, business/industry type, job function, number of employees, postal names, telephone
Contact: MeritDirect, 914-368-1000 or visit www.meritdirect.com
ADULT-VIDEO BUYERS
More than 300,000 12-month buyers of adult videos appear on this file. Customers, 95% of whom are male, spent an average of $62 an order. Direct mail accounts for 86% of the names.
Cost: $80/M
Selects: state, SCF, zip, gender, credit card, one-month buyers
Contact: Leon Henry, 914-285-3456 or visit www.leonhenryinc.com
CAMINO E.E. & BOOK CO.
More than 99,000 dog breeders and dog lovers have bought canine-related reference books from Camino. About 60% of the orders came via the Internet; 20% were direct mail generated, and 10% were from dog shows.
Cost: $100/M
Selects: state, SCF, zip, gender, multibuyers, breed/breed group
Contact: Infocore, 760-607-2500 or visit www.infocoreinc.com
COMPRAMOS LATIN CONSUMERS WHO BUY
The nearly 5.7 million Spanish-speaking consumers on this list have responded to Spanish-language television, catalog, and direct response offers.
Cost: $80/M
Selects: state, SCF, zip, gender, age, children's age range, mail order buyer, credit card, home ownership, dwelling type/head of household, length of resident, mortgage value, business owner, phone number, lifestyle, quarterly buyers
Contact: MKTG Services, 215-698-5020 ext. 157 or visit www.mktgservices.com
ACTIVE BASS FISHERMAN
Nearly 3.9 million anglers are on this compiled file. These fishers, 80% of whom are male, have a median age of 46.
Cost: $65/M
Selects: state, SCF, zip, gender, age, mail order buyers, household income, boat size, hull type, motor type, presence of children, length of residence
Contact: Statlistics, 203-778-8700 or visit www.statlistics.com
IT TRADE EXECUTIVES IN THE UNITED KINGDOM AND FRANCE
Compiled via phone and direct mail research, this file offers the names of nearly 132,000 executives in the U.K. and French information technology sectors. Companies represented include computer dealerships, systems integrators, software publishers, and ISPs.
Cost: $250/M
Selects: geography, job function, one per company, industry, number of employees, sales volume, telephone
Contact: Bethesda List Center, 301-986-1455 or visit www.bethesda-list.com
CORPORATE PROPERTY AND FACILITY EXECUTIVES
This file consists of nearly 16,000 facility engineers, plant managers, real estate managers, and other corporate property and facility executives from more than 6,200 firms.
Cost: $65/M, one-time use; $130/M, one-year unlimited use
Selects: state, SCF, zip, gender, SIC code, job function, executive department, sales volume, number of employees, headquarters/branch, telephone
Contact: Dunhill International List Co., 561-998-7800 or visit www.dunhills.com
NEW MANAGEMENT
PC CONNECTION
During the past 12 months more than 164,000 buyers have purchased computers, software, and related accessories from PC Connection. A catalog reseller of more than 100,000 brand-name products, PC Connection specializes in marketing to small and midsize businesses as well as to consumers.
Cost: $105/M; $90/M, consumer rate; $166/M, computer rate
Selects: geography, gender, business/home address, product, six-month buyers, three-month buyers
Contact: Lenser, 415-446-2500 or visit www.lenser.com
CHILDREN'S WEAR DIGEST
More than 187,000 parents, grandparents, and gift-givers have bought from cataloger Children's Wear Digest during the past 12 months. Customers spent an average of $100 an order on apparel for children under the age of 12.
Cost: $110/M
Selects: state, SCF, zip, gender, dollar amount, product, six-month buyers, three-month buyers
Contact: ClientLogic Specialists Marketing Services, 201-865-5800 ext. 2229 or visit www.clientlogic.com/specialists
WHATEVER WORKS
MokrynskiDirect now manages the rental file of the Whatever Works catalog. During the past 12 months nearly 22,000 consumers purchased garden, home, and pest-control solutions from the catalog. Customers, who have a median age of 41, spent an average of $62 an order.
Cost: $100/M
Selects: state, SCF, zip, gender, dollar amount, six-month buyers, three-month buyers
Contact: MokrynskiDirect, 201-487-8181 ext. 620 or visit www.mokrynski.com
DESANTIS COLLECTION
Nearly 14,000 consumers with an appreciation of upscale menswear have purchased from the DeSantis Collection catalog and Website during the past 12 months. Customers, 66% of whom are men, have a median household income of $125,000. They spent an average of $175 an order on silk ties, custom shirts, cuff links, leather accessories, and other accoutrements for men.
Cost: $115/M
Selects: state, SCF, zip, gender, dollar amount, credit card, six-month buyers, three-month buyers
Contact: Millard Group, 603-924-9262 ext. 2438 or visit www.millard.com
NIBM BOOK BUYERS
More than 2,600 business owners, corporate executives, and human resources directors have purchased books from the National Institute of Business Management (NIBM) during the past 12 months. The books, which are sold on the NIBM Website and via direct mail, cover such topics as employment law and tax reduction.
Cost: $$145/M
Selects: state, SCF, zip, gender, home address, business address
Contact: Lake Group Media, 914-925-2400 or visit www.lakegroupmedia.com
HORSE LOVERS GIFT GUIDE
Selling gifts for equestrians and other horse enthusiasts, the Horse Lovers Gift Guide has nearly 14,000 12-month mail order buyers. Customers, 90% of whom are women, spent an average of $70 an order on apparel, pillows, glassware, and other equine-themed gifts.
Cost: $95/M
Selects: state, SCF, zip
Contact: Rubin Response Management Services, 847-619-9800 or visit www.rubinresponse.com
INSERT MEDIA
CAROL WRIGHT GIFTS PACKAGE INSERT PROGRAM
Selling low-priced products ranging from footwear to home accessories, the Carol Wright Gifts general merchandise catalog ships more than 2.4 million packages a year. Customers, 90% of whom are women, have an average income of $35,000 and an average age of 45-50.
Cost: $55/M
Contact: American List Counsel, 914-773-6612 or visit www.alc.com
GRIOT'S GARAGE PACKAGE INSERT PROGRAM
A catalog selling European hand tools, garage organizational products, automotive restoration supplies, and other products of interest to car enthusiasts, Griot's Garage ships roughly 175,000 packages a year. Customers, 90% of whom are male, spent an average of $110 an order; they have an average age of 47 and an average income of more than $85,000.
Cost: $65/M
Contact: MokrynskiDirect, 201-487-8181 ext. 667 or visit www.mokrynski.com
