New lists
Irvin's Country Tinware
Selling Early American-style lighting, furniture, and other decor items, Irvin's Country Tinware has more than 10,000 12-month catalog and Internet buyers. Customers, 90% of whom are women, spend an average of $103 an order; they have an average age of 52 and a median household income of $62,000.
Cost: $110/M
Contact: D-J Associates, 203-431-8777 or www.djassoc.com
Haven Hall
More than 6,300 executives and business professionals have purchased upscale promotional products and corporate gifts from cataloger Haven Hall during the past 12 months.
Cost: $110/M
Selects: state, SCF, zip
Contact: MeritDirect, 914-368-1033 or www.meritdirect.com
Hollister Retail
A retailer of apparel for teens, Hollister has 260 stores, an e-commerce Website, and more than nearly 1.3 million 12-month buyers, including nearly 179,000 Web buyers. Customers, more than two-thirds of whom are female, spend an average of $75 a purchase.
Cost: $100/M
Selects: state, SCF, zip, gender, dollar amount, Web buyers, six-month buyers, three-month buyers, one-month buyers
Contact: Mokrynskidirect, 201-488-5656 ext. 640 or www.mokrynski.com
Inkwell Newswatch E-mail
This double opt-in e-mail list consists of 5,600 writers, editors, publishers and other subscribers to Inkwell Newswatch, an ezine published by The Freelance Writing Organization International. The list is updated weekly.
Cost: $275/M
Contact: Name-Finders Lists, 415-955-8595 or www.namefinders.com
RV, Motorcycle, and Truck Owners
Nearly 12 million recreational vehicle owners, 3 million motorcycle owners, and 28 million truck owners are on this database.
Cost: $60/M
Selects: geographic, vehicle, demographic, age, income, homeowners, length of residence, marital status, presence of children, income, lifestyle, phone number, e-mail
Contact: Datagence, 732-842-1001 or www.datagence.com
New management
The Jazz Store
A source of jazz and blues CDs, videos, posters, and related gifts, The Jazz Store has nearly 36,000 active catalog and Internet buyers. Customers, more than half of whom are male, have an average income of $65,000.
Cost: $95/M
Selects: state, SCF, zip, gender, dollar amount, multibuyers, catalog buyers, Internet buyers
Contact: MKTG Services, 215-968-5020 ext. 141 or www.mktgservices.com
Euromoney Executive Global Masterfile
More than 519,000 executives worldwide - including more than 236,000 in the U.S. - have bought magazines, newsletters, or books from Euromoney, attended its seminars and conferences, or responded to free trial offers. Euromoney's products cover a range of business areas, including aviation, banking, law, and real estate.
Cost: $250/M
Selects: geography, region, gender, occupation, job function, business/industry, area of interest, specialty, SIC code, company size, sales volume, e-mail
Contact: Statlistics, 203-778-8700 or www.statlistics.com
Stuff magazine
Nearly 899,000 young urban readers subscribe to Stuff, a magazine geared toward trend-setting men. Subscribers, more than three-quarters of whom are male, have a median age of 27 and a median household income of $64,180.
Cost: $105/M; $80/M catalog rate
Selects: state, SCF, zip, gender, source, paid, address change, Canadian, six-month subscribers, three-month subscribers, one-month subscribers
Contact: Lake Group Media, 914-925-2400 or www.lakegroupmedia.com
Insert media
Blair Blow-in Program
Apparel and home decor mailer Blair Corp. is accepting catalog blow-ins for the first time. Beginning in August through the end of the year, it expects to make eight drops, each with a circulation of 1.6 million. Blair's customers, who are predominantly women over the age of 55, spend an average of $60 an order.
Cost: $35/M
Contact: List Process Management, 941-927-8259 or www.listprocesscompany.com
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